Monday 14 November 2011

10 Questions and Answers on the magazine NME

BOLD AND UNDERLINED: Looking at other magazines

Why have they used three consecutive and contrasting colours all over the front cover?

By not bombarding the page with lots of colours, different fonts and images it makes it more appealing because you can focus on one image and one article, in this case The Horrors, it also applies a sort of continuation throughout the magazine so you don't feel like after every page it's like a new magazine because it doesn't fit in.

Why have they made the band featured on the front cover use direst mode-of-address?

Using mode-of-address on the front cover of any magazine suddenly makes it more personal because instead of your average celebrity posing for any everyday tabloid their looking at you - they want YOU to read the article, and this makes you more likely to pick it up - especially if it has a matching slogan along with it.

Why have they placed the price of the magazine in a small side of the page in a tiny font?

Unless your magazine has suddenly dropped its retail price and had gone from £2 too £1 for a limited time only you won't see the price broadcasted all over the frontcover, people pick up a magazine to see the articles and some gossip so it becomes an impulse by. That's what marketers rely on when publishing stories that someone will love the idea enough to buy it anyway.

Why have they got the name of the band and their slogan as the biggest writing?

They've done this because it makes it all the more interesting; if your buyer is picking up your magazine they've probaly heard about it or have bought it before so that doesn't need to be the biggest font. But, an exclusive interview from the newest breakthrough band? that's what people are going to buy the magazine for.

Why haven't they put different articles surrounding the central image?

They haven't surrounded the middle image with other articles because they main one they want to sell is the one thats got to stand out - so they isolate it from other articles.

Why have they put the competition on the front cover?

By putting the competition on the front cover it gives the reader/buyer another reason to purchase this magazine instead of another one in a similiar genre - this magazine in their eyes could have the added bonus of a chance to win tickets to popualr and upcoming festivals.

Why have they pulled the image so far forward it covers the title of the magazine?

The image stands out against everything else because that's their direct mode-of-address, headline story and biggest selling point; so by pulling it so far forward it makes that obvious to everyone.

Why haven't they placed any other imagery on the front cover?

 They haven't surrounded the middle image with any other imagery because they main one they want to sell is the one thats got to stand out - so by placing it away from any other image it becomes the focal point and probally the thing they can look at.

 Why have the chosen such a dull background behind the band?

By making the background so dull it makes it less intriguing and so you don't feel so obliged to look at it and focus on whats back there - so you look more at the articles and other things around the frontcover.

Why have they appeared so bias when calling the featured band 'Britain's best band'?

In order to sell the band and the magazine they need to exaggerate the popularity of the band and how far they've gone in their career.

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